Various online shopping applications have sprung up, but several factors that influence consumer shopping decisions of course vary. more In online shopping, it is currently an alternative place for shopping where this method is starting to be widely used by consumers. In online shopping, it is currently an alternative place for shopping where this method is starti. The study used 5 times the number of indicators, so a sam. Given that the population is very large, the researchers used quota sampling to determine the number of samples. The population used is consumers who have shopped for fashion products using brand ambassadors. In this study, the researcher used three variables, ten dimensions where each dimension was represented by two indicators so that in this study there were twenty indicators, which would later be changed in the form of questions to respondents. With today's advancements in digital technology, do consumers care more about who the model is for a product, and if they increase their trust in that model, will a purchase necessarily happen? The purpose of this research is to examine the effect of brand ambassador and trust variables on consumer shopping decisions. more One of the changes happening in the current new world era is the phenomenon of brand ambassadors, which are one of the determinants of what consumers want to buy. (One of the changes happening in the current new world era is the phenomenon of brand ambassadors. Serta sebagai Editor dan reviewer Jurnal International. Kontribusi penulisannya dalam bentuk Buku, HKI dan juga Jurnal ilmiah dalam skala nasional maupun Internasional bereputasi. Tercatat Aktif menjadi dosen sejak Tahun 2011 dikampus swasta di Jakarta dan sudah tersertifikasi sejak tahun 2018 pada bidang Ilmu Manajemen dan sejak 2022 bergabung sebagai Dosen Tetap Fakultas Humaniora dan Bisnis, Program studi Manajemen Universitas Pembangunan Jaya. Beberapa Penghargaan Telah diraih mulai “As nominee Indonesia Young Entrepreneurship Franchise Award pada tahun 2009”, “Program Wirausaha Muda Bank Mandiri 2011”,” Anugrah Wirausaha Indonesia 2016”,”Indonesia digital Popular Award 20”. Dede Suleman mengawali karier sebagai profesional di bidang ekspor dan import, kemudian sejak 2007 mulai menggeluti usaha di bidang Makanan dengan mendirikan Duta Selaras Pangan. Tahun 2021 Telah tersertifikasi kompentensi Certified Marketing Analysis (CMA) oleh American Academy of Project Management. Menyelesaikan program Doktor Manajemen Marketing dari Universitas Mercu Buana. menyelesaikan S1 dari Universitas Azzahra, jurusan Ekonomi, dan gelar Magister Manajemen dari Universitas BSI Bandung. Dede Suleman, S.E., M.M.CMA, Lahir di Tegal, Jawa Tengah.
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